Fashion is no more bound to overdress. Luckily, the modern world ensures today's world is encouraging comfort wear more than anything else. In a short period, activewear has come a long way. From studio to street and everywhere in between, it's getting flaunted unabashedly.
Chic activewear is the perfect choice for both fitness & fashion. Activewear offers comfort and style along with an active lifestyle and many functionalities. This is the reason why it is everyone's favorite. The global activewear market was estimated to be $398.3 Billion in 2019 and is forecasted to reach $558.3 by 2024.
Driving Force Behind Active-wear
The rising millennial population, increase in influences, more access to disposable income and per capita apparel expenditure, growing inclination towards health & fitness, and an increased preference for convenient, comfortable, stylish & functional clothes are a few reasons why activewear is also serving as office wear.
Upsurge in Global Sports participation.
Today's "Athleisure" brands design various clothes, shoes, and gear with high performance, comfort, and stylish looks.
North America dominates the market with a 38% share in athleisure, followed by Europe and the Asia Pacific. The growth of active sportswear refers to casual comfort wear worn at exercise or work.
Two are the major players driving the growth of Athleisure – the USA and China. The US is the top importer of activewear, followed by Germany, Italy, France, and Japan. China tops the exporters' list, followed by India, Italy, Vietnam, and France.
Factors that have led to this strong growth in these countries include interest in sports, a large millennial population, an active lifestyle, big sporting events, and health & wellness awareness.
Active-wear Fashion Trends
In the race for fast fashion, activewear fashion has established its name. Athleisure brands collaborate with multiple designers to get more market share than non-active wear. With an amazing fusion of fashion and function, activewear has become more fashion-sensitive in terms of designs and colors.
A few trends in Athleisure include:
● High-waist leggings are paired well with crop tops or sports bras.
● Printed leggings – retro, polka dots, animal print, floral and khaki Camo.
● Loose yoga top over a colorful sports bra.
● A denim jacket with a sports bra crop top.
● Gym wear with boyfriend hoodie.
● Lightweight post-workout layers.
The "Sports Leisure" trends have attracted many brands and retailers to introduce various collections like Bike Shorts, Body Suits, Dresses, Crops, and Space-age Sneakers.
The Top Players of Active Wear
Brands focus on variety, comfort, and innovative designs with a touch of tech. Over the past few years, smartphone-connected fitness clothing has gained immense popularity. From gym wear to office wear, brands are taking care of all your needs, which will continue for the next decades.
Future Ahead
Athleisure brands are collaborating with designers to bring luxury to sportswear. Moreover, consumers are increasingly adopting casualization with fitness, and brands look forward to matching up nicely with their customers' demands. But how do you wash these and increase the shelf life of these clothes? Well, worry not; Ugees is there to address all your woes with its wide range of easy liquid detergents, disinfectant liquid, gentle washing liquid, easy liquid wash, and mild detergents.